Ultimately, it is the human touch that breathes life into brick and mortar.

September 25, 2017

As developers we envision, we plan, we create – we build houses for homes, spaces for memories to be born and designs for inspired living. In light of Dubai’s vision, and reputation for being the favoured destination for real estate investment – it is the customer centric plans that are key for growth.

Customer focus is key to effective business. Every industry today is catering more to people’s needs than ever before. The hospitality sector is going the extra mile to fulfil their guests’ every whim and fancy at any time of the day or night. Automotive companies in Dubai are providing ‘Pay in 2018’ deals. Even home systems are advanced to know sleep patterns and morning coffee preferences.

Technology is progressing at an exponential pace – so efficiently that even governments need to take a pause to re-evaluate and rethink their plans to accommodate the needs of the future. In this moment, this day, with increased competition, it is no longer essential, but imperative for businesses to build their products and services to meet the needs of people better – to make them happier. As in the words of His Highness Sheikh Mohammed bin Rashid, “happiness and positivity in UAE are a lifestyle”. Businesses need to align with this commitment for the greater growth.

At MAG, we are in the business of creating spaces where real people build homes – where they start their lives in this country, form their most cherished memories and watch their children take their first steps. Such profound moments in life are lived in the spaces we build. That’s the core that drives us every day to think about our customers’ needs on every project; to build the best possible living spaces in their affordability range.

It might seem like a no-brainer, that you need to develop spaces keeping people’s requirements in mind; but it is much more than that. It is not just the materials for strength and floor plans for maximised spaces – but also localities for community growth and proximity to transportation, schools, healthcare and entertainment centres for truly good living.

That’s why we not only put priority on people’s needs, but also on true community spaces and happy living – to build spaces for the future; not just 5 or 10 years ahead, but 100 years from now. MAG builds affordable luxury living spaces for generations to come – because luxuries today, are necessities of tomorrow.

However, to develop spaces for tomorrow we need to think about people’s finances today. As developers, we offer up to 70 per cent of the property value to be paid on handover, along with easy instalment plans – because we need to take all aspects into account, including bank support.

We are developing multiple properties to serve every socio-economic group while keeping luxury and healthy living in the heart of every project. We are stronger together when everyone is happy and feels at home – and we see that when Dubai is voted as the most popular destination for real estate investment in GCC in 2016.

We’re also attracting the world’s highest net worth individuals to invest in property here, because it gives more value for money for the same luxury spaces compared to London and New York. In the 2016 survey, Dubai moved up in rank for affordable luxury apartments, ahead of Geneva and Zurich. Witnessing the rate at which Dubai’s landscape is growing today, this rank will only get better with the progress that is destined for UAE.

Every building planned today is either ahead of its time or offers value like nowhere else in the world. As developers, it is our responsibility to drive this progress and growth through our projects. We’re constantly thinking about better ways to serve our customers and keep one step ahead. I’ll be sharing more thought pieces on how we can, together, build for future growth and prepare Dubai for the next generation of human influx through the realisation of Vision 2021.

– Talal M. AlGaddah is the Chief Executive Officer of MAG PD and CEO Middle East Awards’ ‘Young CEO of the Year’ – 2017.