Investing in lifestyle leads to happiness

May 19, 2018

“In today’s dynamic and disruptive environment, success belongs to those who shape the future by being constantly adaptive, nimble and willing to take risks in search of new opportunities, whereas prosperity belongs to those who selflessly promise and deliver.”

When MAG PD was rebranded last year as MAG Lifestyle Development, it wasn’t in pursuit of a trend or a certain demographic. Customer demands are reshaping what real estate is and developers should pay heed to the changing market. Today our job as developers is not to offer residents another home to live in, but rather a home catered around their needs and lives. As such, the lifestyle development element of our brand is a natural evolution of our company that we are putting into action with a series of ambitious projects geared toward enhancing human lives.

What comprises a home has drastically changed over the years. Once merely regarded as a ‘roof over our heads’, a home is now an extension of who we are. Residents now expect more than just brick and mortar establishments and we at MAG LD have kept a close eye on their needs and have listened to their requests. We are putting our customers at the heart of our strategy and providing answers to what they need and desire at every stage of their journey, from the moment they set their hearts on a property, to the day they move in.

Case in point is our MAG Creek Wellbeing Resort project which is designed to focus on the wellbeing and happiness of residents. As the region’s first wellness-focused development, and at 120,000 square feet, the largest wellness centre in the world, it is the embodiment of our new philosophy and offers individuals the opportunity to live the life they desire and deserve. We want home-owners to look forward to coming back to a space specially tailored for them and dedicated to their wellness because when a resident is happy, so will their families and community be. We strive to instil this happiness in all our developments, and MAG Creek Wellbeing Resort will be the first of many that will be determined to reinvent the spaces that shape the way residents live, breathe, work, play and interact with the world around them.

At MAG LD, we want home seekers to expect more because we believe the future centres on creating unique concepts and new opportunities that proactively improve their lives. Our vision was once based around offering people their dream homes, but now, that vision has evolved to ensure an eminent sense of joy and livelihood to all our residents. This vision will always be a cornerstone to our work and innovation, and we promise our customers that we will always deliver on their needs to be happier and more fulfilled in the space they call home.


– Talal M. AlGaddah is the Chief Executive Officer of MAG Lifestyle Development and CEO Middle East Awards’ ‘Young CEO of the Year’ – 2017.