As far as the eye can see – and beyond
December 16, 2017
MAG Property Development has now been relaunched as MAG Lifestyle Development…with a new brand identity and a compelling new promise to our customers: Expect More.
With an entirely rethought brand image and philosophy, we are excited to be introducing our unique ‘lifestyle development’ concept to the real estate sector for the first time. I would like to explore what this means to us at MAG, because it is the product of our pursuit of ‘more’, which is what keeps us up at night and what we work for every morning.
We believe that the future of MAG lies beyond brick-and-mortar; instead, it centres on creating unique concepts and new opportunities that proactively improve our customers’ lives. This continues the legacy of Moafaq Al Gaddah, Chairman and Founder of the MAG Group, whose life work has hinged on translating dreams into reality. Now, we are offering our customers not just buildings to live in, but rather new lifestyles to discover.
Our vision is to be a future-shaping, customer-centric lifestyle development company that is always surpassing expectations, which we will achieve by delivering on our mission to be an agile brand, constantly on the lookout for new opportunities, pioneering innovative concepts and always ready for what our customers desire, whenever and wherever that may be. We will pursue our vision and mission with the marked passion, ambitious ingenuity and genuine integrity that have always been the cornerstones of our work.
Our MAG Creek Wellbeing Resort project, the region’s first wellness-inspired real estate, is ‘lifestyle development’ in action. It is a landscaped master development that has been meticulously engineered in partnership with Delos, a leading wellness real estate and technology company, to provide residents with a holistic and healthy lifestyle by integrating the best of science, health and technology within the built environment. With other projects like MAG 5, MAG EYE and MAG 230, we are also improving lives by opening up new opportunities for mid-income earners in the residential market.
This is how we are giving more – by putting our customers at the heart of our strategy and providing the answers to what they need and desire at every stage of their journey. Our new logo, which is inspired by the human eye, captures the intuition, vision, foresight, attention to detail and beauty that we pour into our developments to ensure we deliver on this promise. The cultural significance and profound dimensions of the human eye make it the perfect creative representation of our promise that our customers can expect more.
Our new brand philosophy sends a clear message to our customers: we have a clear vision for our future and we want them to keep an eye on theirs too by putting their trust in us. MAG Lifestyle Development exists for the sole purpose of inspiring them to expect more from us.
– Talal M. AlGaddah is the Chief Executive Officer of MAG Lifestyle Development and CEO Middle East Awards’ ‘Young CEO of the Year’ – 2017.