Delivering on customer needs — MAG Lifestyle Development’s unique proposition in the real estate sector
April 7, 2018
“Many leaders promise, we deliver.” These wise words from His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, have inspired MAG Lifestyle Development’s unique proposition to its customers. While many real estate companies promise to consider customer needs, we deliver on them and exceed them.
Any property development company worth its salt has realised that tuning into customer needs is essential in our increasingly competitive sector. This part of the equation has become easier with the rise of digital platforms, which allow us to reach, hear and serve our customers on a more meaningful level. At MAG Lifestyle Development, we are constantly listening to our customer’s feedback to gauge not only what they need but also what they desire to live happy, fulfilled and healthy lives. Companies that fail to do this will lose their competitive edge in our digital world.
However, the harder part of the equation — and where many companies fall down — is how to turn these insights into actionable strategies that will proactively deliver on customer needs, and ideally exceed them. MAG Lifestyle Development achieve this by combining customer feedback with our own in-depth knowledge of the real estate to address their requirements while also giving them more than they might have known was possible.
Location is a good example. We often witness customer demand growing in a particular area, which is a sure sign that more people need a greater supply of residential units at that location. We respond by conducting our own market research to identify how strategic this area is for our customers, how much return on investment it can promise them, and how much value their property will accrue over the years. If customer sentiment has serendipitously landed in the ideal location then the site for our next development is decided, but if we find a nearby area that can give them more, we will move heaven and earth to show them why.
We also tread a carefully considered line between cost and quality to meet our customers’ lifestyle and financial needs, which are two sides of the same coin when they purchase a new home. While we are recognised leaders in providing luxury developments such as MAG 318 in Business Bay, we have also established our ‘MAG of Value’ division to offer our mid-segment customers the very highest quality possible within their price bracket. The result is developments like MAG 5 and MAG EYE, which will offer residents a fully integrated lifestyle and beautifully designed homes via attractive payment plans.
Our 360-degree approach to exceeding customer needs goes far beyond location, cost and quality; we have recently opened our flagship sales centre at Emirates Financial Towers to offer unprecedented levels of service to our customers, we are ambitiously launching entirely new real estate concepts like MAG Creek Wellbeing Resort to answer our customers’ growing demand for wellness-inspired developments, and we are growing our ‘MAG Alliances’ division to provide our customers with exclusive deals across the board.
I’d like to close with another quote from Sheikh Mohammed: “Most people talk; we do things. They plan; we achieve. They hesitate; we move ahead.” This is our promise to our customers — expect more.
– Talal M. AlGaddah is the Chief Executive Officer of MAG Lifestyle Development and CEO Middle East Awards’ ‘Young CEO of the Year’ – 2017.